Friday, February 2

• Panel Discussion 2:30 p.m

“Sports in a Democratic Society”

Craig Benzel '86

Craig Benzel is director of marketing and corporate sales for the Green Bay Packers. He has more than 19 years of experience in sports marketing, including nine years with the Packers and six years with the Milwaukee Wave professional soccer team, where he served as vice president of marketing. He began his career as an intern with the Milwaukee Brewers.

With the Packers, Benzel is responsible for corporate sponsorship sales, strategic planning and marketing for the Packers and Lambeau Field, special-event marketing, project management, game operations and entertainment, development of new revenue sources, brand development and protection, regional licensing agreements, management of affinity programs, development of television and radio programming and management of broadcast partnerships.

Benzel earned his bachelor’s degree in economics and business management from Ripon College in 1986. He received a master’s of business administration with an emphasis on marketing from the University of Wisconsin-La Crosse and spent two years as director of corporate sponsorships for UWLC’s athletic department.

He is a veteran of two marathons and completed a half Ironman. His hobbies include golf, cycling, running, racquetball and landscaping.